The commercial partnership between Sunderland and the promoted side has begun its exploration in earnest, with both sides looking to collaborate on various fronts to enhance their respective businesses.
One area where this collaboration could be particularly beneficial is in terms of marketing. The promoted side will have access to Sunderland's extensive network of partners and customers, which can help them reach new audiences and expand their business.
In addition, Sunderland's expertise in commercial partnerships could also be valuable to the promoted side. By working together, they can leverage each other's strengths and resources to achieve greater success.
Furthermore, the commercial partnership could also provide opportunities for joint ventures and product development. Both sides could work together to create innovative products or services that meet the needs of their respective customers.
Overall, the commercial partnership between Sunderland and the promoted side presents an exciting opportunity for both parties to grow and thrive. With the right approach, it could lead to significant benefits for both companies.